Optimising Business Growth Through Strategic Outsourcing

Unlock business growth by leveraging strategic outsourcing to enhance operational efficiency and achieve cost reduction with a global workforce.

Optimising Business Growth Through Strategic Outsourcing

Table of Contents

Most conversations about outsourcing start in the wrong place. They start with cost, which is the least interesting reason to do it, and they end up as a negotiation about hourly rates rather than a decision about how the business should be shaped.

The businesses that get real growth from outsourcing approach it differently. They start by asking what their people should be spending their attention on, work backwards to what is consuming it now, and outsource the parts that are consuming attention without creating advantage.

This article sets out how to make that decision properly, which functions suit it, and what determines whether the arrangement contributes to growth or just moves work around.

The constraint is attention, not cost

In a growing business the binding constraint is almost never money. It is the number of hours the small group of people who can actually move things forward have available.

Those people are usually the owner, the finance lead and one or two senior operators. Their time is the scarcest resource in the business and it is routinely spent on work that anybody could do.

The relevant question is therefore not whether an outsourced provider is cheaper per hour than an internal person. It is what the business gets back when a senior person stops doing routine work and starts doing something only they can do.

That return is difficult to quantify and it is usually large. A finance lead who reclaims a day a week can build the forecasting discipline the business has never had, and that is worth considerably more than the difference between two hourly rates.

Sorting work by what it creates

A useful way to categorise work is by whether doing it well relative to competitors changes your position.

Differentiating work is what customers actually pay for and what makes you preferable to the alternative. Product, service delivery, key relationships, the judgement calls that shape strategy.

Enabling work has to be done correctly and does not differentiate. Payroll, bookkeeping, accounts payable, compliance reporting, system administration. Nobody chooses a supplier because their bank reconciliation is elegant.

Most businesses have their most capable people spending a substantial proportion of their week on enabling work, because it is urgent, because it is visible, and because it has always been done that way.

Moving enabling work outside is what creates the capacity for the differentiating work, and that is the growth mechanism rather than the cost saving.

The functions that move first

Some functions are consistently good candidates because they are well defined, rules based and non differentiating.

Payroll is the clearest, because it must be exactly right, the rules change constantly, and getting it right confers no competitive advantage whatsoever.

Bookkeeping and transaction processing follow. High volume, well defined, and the source of most of the routine work in a small finance function.

Accounts payable and expense administration are similar, particularly where the volume has grown past what one person can process without becoming a bottleneck.

System administration is a slightly different case, since the skills are specialist and the requirement is intermittent, which makes it expensive to employ and straightforward to buy.

The functions that should stay

Being clear about what does not move is as important, because outsourcing the wrong thing does real damage.

Anything requiring deep business context stays. A provider can produce the management pack and cannot tell you what the variance means for your business, because they do not know what happened in your business last month.

Anything that carries your brand to a customer stays, unless you are prepared to invest heavily in making the provider indistinguishable from you.

Decision rights stay. Advice can come from outside and decisions should not, since the accountability cannot be transferred even when the work is.

And anything that is genuinely a source of advantage stays, even where it looks routine from the outside, because the reason it works may not be documented anywhere.

What growth actually requires

The connection between outsourcing and growth is more specific than a general claim about focus.

Growth requires that the administrative load does not scale linearly with revenue. A business where doubling turnover means doubling the back office has a structural problem that will limit it well before the market does.

An outsourced arrangement flexes with volume without a hiring cycle, which removes the step changes that otherwise make growth lumpy and stressful.

Growth also requires the ability to move quickly when something changes, and that depends on having capacity in reserve, which a fully loaded team does not have.

And it requires better information, which requires somebody with the time to produce and interpret it, which is exactly the time that routine processing consumes.

Building the case honestly

The comparison that persuades a board is not the one most people build.

Start with the full internal cost, including salary and on costs, software, training, management time, the cost of cover during absence, and the cost of correcting errors. Most businesses have never assembled this figure and are surprised by it.

Add the opportunity cost, estimated as a range rather than left out. What the senior people doing this work would otherwise produce is the largest number in the calculation and the one most consistently omitted.

Then price the outsourced arrangement on the same scope, including the variable charges that sit outside the headline rate.

And be explicit about the risk position. Outsourcing shifts continuity and compliance risk to a provider with depth, which has value even though it does not appear as a number.

Choosing a provider on the right criteria

Selection usually focuses on price and reputation and misses what actually predicts the experience.

  • Who specifically does our work, and who covers them when they are away?
  • Will you work inside our systems or exchange files with us?
  • What is included in the fee and what triggers an additional charge?
  • What do you measure, and will we see the same measures you do?
  • What do you need from us, and what does a difficult client look like?
  • If we ended this, what would we hold and how long would transition take?

The systems question is the one that most reliably separates a good arrangement from a frustrating one, and it is the one least often asked.

Why the systems question decides it

Where a provider works inside your platform, the work happens where your data lives. Nothing is exported, nothing is rekeyed, and you can see the state of any process at any time without asking.

Where a provider works in their own environment, an entire layer of coordination appears. Somebody prepares extracts, somebody imports results, somebody reconciles the two, and each step introduces delay and the possibility of error.

That difference frequently outweighs a meaningful gap in price, because the coordination work lands on your side and is never in the quote.

For businesses running NetSuite, this is the practical argument for a provider who works natively in the platform. Our payroll and bookkeeping service is built on exactly that basis.

Sequencing rather than doing everything

Businesses that outsource several functions simultaneously usually regret it, because the transition load lands all at once on a team that is already stretched.

A better sequence starts with the function that has the highest ratio of routine work to judgement, which is usually payroll, and gets it working properly before moving to the next.

The second move is usually transaction processing, which benefits from the relationship and the systems access already being established.

Later moves depend on where the remaining load sits, and by then you have a working relationship and a realistic sense of what the provider is good at.

Each step should be embedded before the next begins, which for most functions means at least a quarter.

Transition, where most of the difficulty lives

The transition period is routinely under resourced and it sets the tone for everything after it.

Expect to spend real internal time documenting how things currently work, because much of it is undocumented and lives in one person's head.

Expect the person whose work is moving to be ambivalent about helping, which is entirely human and needs handling directly rather than ignored.

Run parallel where the process allows, particularly for payroll, and treat one clean cycle as insufficient evidence, since the exceptions are where the errors live.

And expect the first few cycles to require more of you rather than less. The efficiency arrives later, and planning for that prevents the early disappointment that kills otherwise good arrangements.

Keeping the knowledge in the business

The most cited risk of outsourcing is that capability leaves and does not come back, and it is a real risk with a straightforward mitigation.

Keep a written description of each outsourced process, maintained rather than written once, describing what happens and why.

Name an internal owner for each arrangement, whose job is to understand the process well enough to challenge the provider, not to perform it.

Review the output rather than accepting it. A provider who knows their work is checked produces different work from one who knows it is not.

And understand your exit path before you need it. A provider comfortable discussing what leaving would involve is usually a better provider than one who avoids the question.

Measuring whether it is contributing

Service levels measure the provider. What you care about is whether the business changed.

Track the internal hours the arrangement was supposed to release, and where they actually went. An arrangement that frees twenty hours which then get absorbed by something equally routine has not delivered the growth benefit.

Track error rates and their trend, since a rising trend is the earliest warning that something has changed at the provider's end.

Track the coordination load the arrangement creates, because that is the cost nobody quotes and the one that determines whether the net saving is real.

And review annually whether the scope still matches the business, since a business that has grown meaningfully needs a different arrangement from the one it signed.

Common ways it fails

Most failures are one of a small set and all of them are avoidable.

Outsourcing a broken process, which produces the same broken process performed at a distance with less visibility.

Buying on price alone, which selects for providers who have removed exactly the things that make an arrangement work.

Not appointing an internal owner, so nobody is accountable and issues surface only when they are severe.

Treating go live as the end rather than the beginning of the relationship.

And reclaiming the freed capacity for more routine work, which is the quietest failure and the most common, because nothing looks wrong and the growth benefit never materialises.

What to do with the capacity

This is the part that determines whether the exercise was worth doing, and it deserves to be decided in advance rather than discovered.

Decide before you start what the freed time is for. Forecasting, margin analysis, customer development, systems improvement, whatever the business most needs and never has time for.

Protect it explicitly, because routine work expands to fill whatever space it is given, and the default outcome is that the freed hours quietly disappear.

Measure the output of the new work rather than the input, so the business can see what it bought.

Businesses that skip this step get a competent outsourced function and no growth, which is a reasonable outcome and not the one they were paying for.

Where to go from here

Strategic outsourcing is a decision about where your best people spend their attention, and the cost comparison is a secondary consideration that follows from it.

The practical starting point is to list what your senior people actually do in a week, mark each item as differentiating or enabling, and add up the enabling hours. That number is usually larger than anyone expects and it is the size of the opportunity.

Our pieces on how business process outsourcing works and comparing in house and outsourced costs cover the mechanics, and business continuity covers the risk side.

If you would like help working out which functions in your business would suit the model, get in touch.